A 20-minute call
We agree your services, your postcodes and a sensible daily budget, and check nobody in your trade already has your area.
The Enquiry Engine
Facebook ads for tradesmen, with the enquiries going straight to your phone.
Ads made from your own job photos, shown to homeowners in the postcodes you want. Pay a flat fee or pay from the jobs they bring in. No minimum term.
Why Facebook ads often don't work for trades.
Boosting a post shows it to the wrong people. Stock photos look like everyone else. Agencies tie you into long contracts and send reports full of clicks and likes. And the enquiries that do come in sit unanswered until the evening, by which time the customer has booked someone else.
Everything that's included.
| What you get | Detail |
|---|---|
| Campaign set up properly | Targeted to homeowners in the postcodes you want work in |
| Video ads from your photos | Short videos made from the job photos already on your phone. No filming days |
| Somewhere for enquiries to land | A landing page or lead form built for your ads, so you don't need a website to start |
| The follow-up system | Instant replies, missed-call text-back, quote chasers and review requests. Included, no extra charge |
| Monthly numbers | Enquiries, cost per enquiry and jobs booked. No reports full of likes |
| Your account, your ads | The ad account is in your name and you pay Meta direct |
Examples made from still photos.
Short videos built from the job photos already on your phone. No filming days, no one on site.
Examples made from still photos
Pay flat, or pay from results.
| Option | How it works |
|---|---|
| Flat monthly fee | One fixed fee each month for everything above. |
| Pay from results | Commission on the first job from each new customer the ads bring in, with a small monthly minimum that counts towards it. If the commission's higher than the minimum, you just pay the commission. |
Either way, your ad spend goes straight to Meta, not through us. We go through exact figures on the call.
Ads that have to earn their keep every month.
Your first month starts the day your ads go live, so setup time doesn't come out of what you've paid for. There's no minimum term. After your first month, it's 30 days' notice to stop.
From first call to first enquiry.
Your photos
Send us photos of your best recent jobs. We turn them into short video ads.
Live within 7 days
We build the campaign, the landing page or lead form, and the follow-up system.
Hands off for 14 days
We don't tinker for the first two weeks, because Meta needs that time to learn who responds. Changing things early resets it.
Monthly numbers
Every month you see enquiries, cost per enquiry and jobs booked.
What we need from you.
Good photos of your recent work. Replies to enquiries within 24 hours, because the fastest reply usually wins the job. And if you're paying from results, tell us when you win a job.
FAQs
How much should I spend on ads?
We'll agree that with you on the call. Most trades start at around £30 a day. We won't start anyone below £20 a day, because it isn't enough for the ads to learn what works.
Do I need a website?
No. We build a landing page or lead form for your ads. If you want the full website as well, that's The Work-Winning Website.
How many enquiries will I get?
It depends on your trade, your area, the time of year and your budget, so we won't promise a number. You'll see the cost of every enquiry each month, and you can stop whenever you like after the first month.
Can I stop at any time?
There's no minimum term. After your first month, it's 30 days' notice.
What happens to the ads if I leave?
The ad account is in your name, so it stays with you. So do all the videos and ads we made for you.
Will you run ads for my competitors?
No. One business per trade in each area, based on the main towns you want work in.
One trade per area. Check if yours is free.
Book a 20-minute call. We'll check your postcodes and tell you honestly whether ads will work for you.