Dog walking and pet care · Bromley
Starting from nothing.
A brand new business with no website, no customers and no online presence. We built the site, the service pages and the local search foundations before day one of trading.
The short version
Where they started
Most of the businesses we work with come to us with something already in place: a site that isn't pulling its weight, or a Google profile that's half filled in. Paws by Zoe came to us before the business existed. No website. No customers. No reviews. Just a name, a service and a patch to cover.
Why starting from nothing is hard
A new local business is invisible by default. Nobody is searching for the name because nobody knows it yet, and the searches that matter, the ones for the service and the town, are already occupied by businesses that have been trading for years.
Where it goes next
The site is live and the Google Business Profile is set up. Rankings for local searches build over the following weeks and months as the profile gathers reviews and the pages settle. We will update this page with the results once there is a track record worth reporting.
What, where and who, from the first screen
The homepage says what the business does and where it works: Dog walking and pet sitting in and around Bromley. Book Meet & Greet and Ring Zoe give visitors two clear ways to get in touch.
Trust is the whole job
Trust is the whole job for a new pet care business. You are asking someone to let a stranger into their house and take their dog out.
So the site leads with the person, not the service: who Zoe is, why she does it, and what happens on a walk. Her photo, a three-step getting-started process and clear reassurance that she is DBS checked and insured do the convincing. The area pages do the finding.
Every service with its own page
The homepage lays out what the business does with a page behind each service: group and one-to-one dog walks, puppy visits, dog sitting, overnight pet sitting and care for cats and small pets.
Area coverage from day one
The 132-page site includes 20 neighbourhood pages around Bromley, from Bickley and Petts Wood to Beckenham and West Wickham, and 100 service-in-neighbourhood pages.
Pages such as dog walking in Petts Wood give each search for a service and a place something written for it to find. The structure is in place before the first customer, alongside a Google Business Profile set up from day one. Results will be added once there is a track record worth reporting.
Clear pricing before anyone has to ask
Guide prices sit on the page: group walks from £20 and solo walks from £25 per 60-minute walk, and overnight pet sitting from £65 per night, with individual arrangements confirmed before booking.
A simple enquiry form and a WhatsApp link sit alongside, because most people decide at the point of looking. And the site is mobile first, because nearly everyone searching for a dog walker is doing it on a phone.
Made for phones
Nearly everyone searching for a dog walker is on a phone, so the mobile page keeps Book Meet & Greet and Ring Zoe within reach from the first scroll.
