Interior and architectural design · North London
From a site nobody could find to one built around every service and every area.
A one-woman interior and architectural design studio working across North London had good work and strong client reviews, but a website that brought none of it in. We rebuilt it around every service and every area she works in, moved it to a new domain without losing what she had earned, and gave her enquiries a system that sorts itself.
The short version
Where they started
The old site had 18 pages, a generic domain and no structure a search engine could read. Every service lived on one page, and the areas she worked in were not mentioned anywhere a customer would search. The enquiries that did come in landed in the same inbox as suppliers, platforms and marketing, so a genuine new client could sit unread for days.
What we did
Five service pages covering interior design, architectural design, project management, bathroom design and bathroom renovation, plus a page for each of her priority and secondary areas. Every page is written from her own words, her client quotations and her planning proposals, with nothing on the site she has not confirmed and no prices shown, at her request. Her existing projects became case studies with client reviews where there is one, and a short cinematic film built from her own project photography replaced the stock hero image.
Where it goes next
The move from the old domain was planned so nothing she had earned gets lost: all 18 old pages audited and mapped to their matching new page, with permanent redirects carrying the search value across and the Search Console and Business Profile changes planned for launch day. A new enquiries inbox and CRM separates genuine new clients from suppliers, platforms, marketing and existing clients, and every new enquiry gets an automatic reply worded for the type of work asked about. The site is built, reviewed with her and ready to launch. We will update this page with results once it is live.
The old site
Eighteen pages, a generic domain and every service squeezed onto one page. Nothing was written for the way her customers actually search, which is by service and by area.
A page for every service
Interior design, architectural design, project management and bathroom design and renovation each get their own page, written from her answers, her client quotations and her planning proposals.
A page for every area
Each area she works in has its own page, written around the homes and planning points that matter there, so someone searching for a bathroom designer in their area finds a page about exactly that.
Projects as proof, reviews as trust
Her existing projects became case studies, each with the client's review where there is one. The projects are the proof; the reviews are the trust. These reviews describe her work, not Steady Work's service.
